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Revolutionising TV for a
new generation of viewers

Hisense, the second largest TV manufacturer in the world, is well known for its high-quality smart TVs and wide range of consumer electronics products.
Hisense has partnered with BoltOS since 2019 to leverage Bolt+ in enhancing its content offerings.

 

This business collaboration started in South Africa in 2019, gradually expanding across the African continent in 2020, the Middle East in 2021, Asia-Pacific and Australia in 2022, and finally, global availability in late 2023. Today, every Hisense Smart TV comes pre-installed with the Bolt+ TV app, with Bolt+ reaching more than 10 million households globally.

 

The collaboration between Bolt+ and Hisense has transformed the viewing experience by integrating immersive streaming and social TV features, elevating Hisense’s market position globally.

What they needed

Hisense was seeking an innovative way to stand out in the competitive smart TV market,
using a unique and immersive content experience to enhance the
value offered to their customers.

A way to stand out in a crowded streaming market

A way to expand diversity and immersiveness of streaming for users

A way to elevate the user experience for all

Why BoltOS ?

Hisense chose to partner with Bolt because of its advanced immersive streaming platform, Bolt+. The free, advertising-supported Bolt+ smart TV app is the only one that merges both live streaming and linear TV channels with immersive features, such as Chat, Read, Shop and AI. 

This creates a more engaging, immersive, and unique viewing experience for audiences.

Additionally, the anticipated integration with BoltChain ensures a futureproof approach to technical expansion, adding cutting-edge blockchain functionalities that will further enhance viewer interaction and content revenue generation.

“We view our partnership with BoltOS as strategic and valuable for building and maintaining viewer loyalty. Integrating content, payment systems, and hardware offers a compelling global consumer experience.”

Jerry Liu

Vice President of Hisense International

The BoltOS Solution

Stand Out in a Crowded Market

Bolt+ integrates directly into Hisense TVs, providing unique immersive features across its streaming platform, such as Chat, Shop, Read and AI.

Expand Content Diversity

Bolt+ offers a wide range of live streaming content including sports, news, gaming and entertainment, which broadened Hisense’s content offerings and appeal to a diverse audience.

Elevate Audience Experience

Bolt+ enhances the standard viewing experience by introducing immersive features such as real-time interaction, audience participation, programmatic advertising, and extensive content revenue options for all.

Result

The immersive technology of Bolt+ complements Hisense’s advanced hardware, providing smart, cutting-edge features that are perceived by audiences as revolutionary for their viewing experiences.

This synergy enhances the perceived value of Hisense TVs, setting a new standard in smart TV functionality.

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